rawsuga marketing

graphic. How much are you really spending on… Promotions? Advertising? Marketing? Entertainment? Does your marketing plan have a budget, is it accountable?

Rawsuga Marketing Spend Analysis gets to the bottom of this challenging area. Marketing Expenditure is one of the few areas where emotions and fears can stop sensible decision making. Promotions and Entertainment that has been unchanged for too long becomes a perceived “right” instead of a benefit.

Promotions, Entertainment, Advertising and Marketing strategies that are part of your venue’s history are often thought to be essential to continued levels of trade and the resultant fear of lost revenue means your business remains committed to expenditure that may be better spent elsewhere.

Don’t let the vocal minority determine your Marketing strategy. Rawsuga Marketing Spend Analysis will:

Interrogate and investigate all profit centres to ascertain your REAL marketing expenditure

Prepare a report detailing the outcomes of the interrogation and benchmark your venue against industry key performance indicators

Highlight areas where your venue may be able to make savings and decrease expenditure by change rather than deletion

Make recommendations for change and outline a design for a Marketing budget and strategy including promotions, entertainment, marketing and advertising
Facilitate and prepare Marketing Plan
Marketing Strategy design and implementation
Coach key staff in management of Marketing plan and budgets
Ongoing support and review of Marketing budget to actual expenditure and Marketing strategies

Special Offer – No obligation initial Marketing Insider review at no cost to you. Contact Jacqui on (02)98383005. You have nothing to lose with a Marketing Spend Analysis!